We’ve all read those fitness posts that make our eyes glaze over—from articles that use too many complicated fitness terms to regurgitated clickbait. If you’re a fitness business owner, the last thing you want on your website is a bored reader.
Whether you’re trying to drum up subscribers, sell a product, or get hired to provide a service, readers are more likely to take action if your content is engaging. Here are seven tips on how to write interesting blog posts and keep readers glued to your website:
1. Hook Your Reader
One of the most important rules of writing is to grab the reader’s attention within the first few sentences; this is called the hook.
A hook can ask a question, share a shocking fact, or tell an engaging story. Construct your hook around a problem that your target reader is having so you can position yourself as the person with the answer.
2. Tell a Story
A relatable and emotionally compelling story is an effective way to connect with readers. Use a story about working with a client to address a concern or question that your readers have, and show how you solved their problem. For example, you could tell a story about a client’s weight loss struggles and then detail how you formed and executed a solution:
Lisa was determined to lose weight, but visiting the grocery store had become a source of anxiety, so she hired me to teach her how to shop to support her weight loss goals. I spent an hour with Lisa, providing guidance as she took notes and videos on her phone. Afterward, she told me that her anxiety had disappeared because she knew what to look for, and she felt more confident doing it on her own.
3. Be Authentic
The importance of being yourself cannot be overstated. We do it naturally when chatting with family and friends. But the moment we realize that strangers can see us, we forget how to be us.
Being authentic means being up-front with your audience. For example, don’t promote a fitness trend in the hopes of getting affiliate revenue when you can’t stand the product.
Also, don’t pretend to be someone you aren’t. Readers can sense when someone is being ingenuine. Experiment with your personal style, voice, and cadence, but don’t become a copy of another popular blogger or writer.
4. Stay Focused
Rambling or going on an unrelated tangent can detract from your subject matter, weakening your writing.
Focus on one topic or problem in each blog post. For example, let’s say your specialty is bodybuilding and you want to write about how to begin a bodybuilding career, the best bodybuilding workouts, and a breakdown of bodybuilding nutrition.
Instead of packing all this content into one blog post, you can split each topic into its own post. The reader is more likely to stay engaged and won’t get overwhelmed as they digest the information at a comfortable pace. As a bonus, you’ll have three posts for your blog instead of just one.
5. Go with the Flow
Think of writing like a train; each train car pulls the next one. This provides a natural progression for the reader, ensuring your content is clear and easy to read. Choppy sentences, unnecessary repetition, and confusing wording are like rocks on the tracks that cause a bumpy ride.
Here are several ways to improve the flow of your writing:
- Be careful not to jump from one topic to another without a logical connection.
- Vary sentence length. Use short sentences followed by long sentences.
- Remove repetitive, redundant, and unnecessary language.
- Read your sentences aloud to catch awkward phrasing and flow.
6. Use Humor
Who are you more likely to strike up a conversation with? The person with a scowl and grumpy demeanor or someone who is cracking jokes with a smile?
Incorporating humor into your writing can help you come off as friendly to your readers. If you’re not sure whether your sense of humor shines in your writing, run it by a friend or colleague to see what kind of response you get.
7. Go Beyond the Definition
Anyone can write about the textbook definition of a fitness term, but how effective is this for ensuring your readers understand what you’ve written? Illustrate a fitness concept with an analogy, story, or metaphor to make your blog post more interesting to your readers. Here’s an example:
The human body and the kinetic chain are like a chain-link fence. Think about it: When you kick a chain-link fence, the entire fence moves in waves. When there is a muscular distortion in one muscle group, such as the glutes, the rest of the body is impacted by it.
Want to Make Your Fitness Writing More Captivating?
Does the idea of writing a captivating blog post stress you out? Do you want to build a successful blog, but writing isn’t in your wheelhouse? I can help. While you take care of your clients and business, I will create blog posts that draw in readers and keep them on your site. Learn more about my fitness writing services.