Oh, fitness business owners, I know you’re all about that lead generation hustle. You need to hook those potential clients and find out if they’re a match made in gym heaven. But let’s be real, qualifying those leads can be a time-sucking monster. Emails, phone calls, Zoom meetings – oh my!

Thankfully, there’s a superhero here to save you time, energy, and frustration. Enter, the intake form (or pre-qualification form, if you’re feeling fancy).

This bad boy asks prospects to spill the beans on their fitness goals and other tidbits about themselves. That means you save time, effort, and money.

In this article, I’m breaking down the benefits of intake forms and why every fitness website should have one. Sure, it doesn’t sound like a sexy blog topic, but I promise that you’ll change your mind about these forms if you don’t have one.


What is an Intake Form?

Picture this: you’re a fitness business owner, and you’re on a mission to find the perfect clients. But, as much as you want to be a mind-reader, you can’t always tell who’s serious about their fitness journey and who’s just window shopping.

That’s where the all-mighty intake form comes in.

An intake form is like a first date questionnaire, but it’s for fitness and it’s not awkward…

It’s asks prospects a series of short questions, usually with clickable answers. Depending on what type of fitness business you have, these questions will vary, but here are a few examples:

  • Fitness goals
  • Past experiences
  • Health concerns
  • Budget
  • Nutrition / Supplement preference

Let’s discover the benefits of an intake form for your fitness website.


An Intake Form Saves Everyone Time

Time is money, and we’re all about maximizing efficiency, right? That’s why intake forms are a game-changer.

Think about it: by asking the right questions on your intake form, you can quickly weed out the not-so-great prospects. More importantly, you can focus on those who are a perfect fit for your fitness services.

No more wasting hours on Zoom calls, hoping to hit the jackpot.

Let’s be honest, we’ve all been there. You get on a call, and you just know right away that it’s not a good match. But you keep talking, hoping that something will magically click. It’s like trying to make a square peg fit into a round hole – it’s just not happening.

But with an intake form, you can avoid all that wasted time and focus on the prospects who are a good fit. It’s a win-win for everyone involved. You save time, they save time, and you both get to move on to bigger and better things.


They Position You as a Professional

First impressions matter, folks, and an intake form is like a handshake on steroids. It’s your chance to show prospects that you mean business and that you’re the real deal.

How you treat and interact with prospects during those crucial early stages can significantly impact their decision to work with you.

By showing prospects that you have a clear process to qualify them and their fitness goals, you immediately position yourself as someone they want to work with.

You show them that you take your business seriously and that you’re not willing to work with just anyone for a quick buck.


Intake Forms Reassure Prospects

Intake forms can also reassure prospects that you’re the right fitness provider for them. When prospects see that you have an intake form, they know that you’re serious about your own business and that you’re not going to waste their time.

If they’re genuinely interested in working with you, they’ll be motivated to provide complete answers to your questions.

They’ll appreciate the fact that you’re asking the right questions and trying to understand their fitness goals.

If they can’t be bothered to answer a few intake form questions, then just imagine how they would have showed up for the real heavy lifting. (Pun intended.)


Warning: Keep Your Intake Forms Short

I know you’re excited to get all the deets on your prospects, but do not go overboard. Keep that intake form short and sweet.

Think about it: even the most dedicated prospect has their limits. If you bombard them with too many questions, you risk sending them running for the hills. And no one wants that.

Only ask the most critical questions that will help you determine if the prospect is a good fit. Keep it to the point and relevant, and you’ll be good to go.

Remember, you can always follow up with more questions later once you’ve established a connection with the prospect.


Intake Forms Are Helpful to Everyone

With an intake form, you can easily filter out the time wasters and focus on the prospects who are serious about getting fit.

Think of it as a timesaving, sanity-sparing tool for fitness business owners.

No more back and forth emails or endless phone calls trying to figure out if someone is a good fit. With an intake form, you can quickly assess if a prospect aligns with your business and start building a real connection from there.


Need Help Writing Your Intake Form?

Feeling overwhelmed by the thought of creating your own intake form? Don’t sweat it, I’ve got your back!

As a fitness copywriting pro, I know a thing or two about crafting the perfect intake form. Whether you need help brainstorming questions, writing compelling copy, or just want an expert eye to review your current form, I’m here to help.

Creating an intake form that stands out can be a real challenge. But with a little help from yours truly, you’ll have a form that attracts your ideal clients and saves you time and hassle.

Get in touch today, and let’s get those leads rolling in!

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