With your fitness topic in mind, you sit down at your computer to start writing.
The cursor is blinking. After five minutes, the page is still blank.
You have no idea how to start. You’re debating on what should go where. Frustrated, you quit.
Writing a blog post for your fitness business carries with it a heavier weight than writing for pleasure.
You have the added weight of educating and entertaining your audience – an audience with a very short attention span.
How to Structure a Blog Post for Your Fitness Website
I want to share with you a beginner-friendly layout for your fitness blogs. And I know it works because I still use it on my own blog!
Here’s how to structure a blog post for your fitness website.
Make sure you read until the end because I include a downloadable cheat sheet for you to use.
The first step is to write an introduction. The goal of the introduction is to capture the reader’s attention.
You can do this by hitting on a pain point of the reader. This is something that the reader can relate to. It’s the reason they clicked on your post in the first place.
Start with the pain point in the introduction so the reader can relate. They need to say, “YES, this is my problem!”
By the time they’ve reached the end of the intro, they should be committed to reading further about the solution you’re going to present.
For example, if I’m writing a travel fitness post, I could start with:
I often hear this key question from my clients: What’s the best way to keep fit while traveling?
In this opening sentence that hits home on the pain point, you want to try to fit in your target keyword.
Don’t worry if you can’t make it happen in the first sentence. But it’s always a good idea to incorporate the keyword within the first 150 words of the post.
From here, you can move into a personal angle so readers see that you can identify and relate to that same pain point.
I even asked myself that question before heading off to Vietnam for three months to do a motorcycle tour of the country.
Then you set up what you’re going to tell them in your post. Let the reader know what they can expect.
Well, after four years of staying fit while traveling all over the world, I want to share with you how to do it. Here are my tried-and-proven methods for building muscle, burning fat, and looking amazing while traveling.
Very important! Your blog post should be about ONE central topic and it shouldn’t stray from this.
The more convoluted your post gets, the more confused your reader gets, and the greater the chance they’ll click away.
Body of the Blog Post
The body of your blog post should be where you deliver on the promise you made in the introduction.
This is where you’ll go into more detail about your topic and provide valuable information that your reader can take away and use.
This is writing tip, not a structure tip, but it needs to be said many times over:
It’s important that the blog post should follow a logical train of thought. Every sentence should support the next one.
Think of what Hemingway said,
“All you have to do is write one true sentence. Write the truest sentence that you know, and then go on from there.”
For more writing tips, check out my post, 9 Simple Ways to Become a Better Fitness Writer.
Now, back to structure. When writing the body of your blog post, keep the following in mind:
Subheadings are a great way to break up your content and make it easier for your reader to follow along.
It also allows the reader to skim your post to make sure they want to keep reading.
Not only that, but they can also help improve your SEO when you use keywords within them.
These subheadings should always go before supporting points, which is a section of text, just like what you’re reading right now.
For example, my main keyword for this post is “how to structure a blog post” and I’ve used it in the title and as a subheading (h2).
Where can you find headings? If you’re using Word, look up at the top of the Styles bar. You’ll see Heading 1, Heading 2, etc.
Use Heading 2 (H2) for main points – think of them like chapter titles.
Use H3 for important notes within the main points. For example, my main point here is the Body of the Blog (H2).
But an important note is to Use Subheadings (H3).
Use Images, Videos, and Infographics
Humans are visual creatures, and we process images 60,000 times faster than we do text.
That’s why it’s important to use images, videos, and infographics in your blog posts.
Not only will they help break up your content, but they’ll also make it more engaging and visually appealing.
If you use images, be sure to reduce the file size so it doesn’t slow down your blog.
If you use video, upload it to another platform such as Vimeo or YouTube, then embed the link in the post. Again, this will make sure your website doesn’t slow down.
Include Plenty of White Space
White space is important!
It makes your content easier to read and digest.
This isn’t a college essay. It’s a blog. So, use line breaks liberally.
Conclusion or a Call-to-Action (CTA)
After you’ve addressed the pain point and offered a solution, you have two options to end your post.
You can simply wrap things up. Or you can ask the reader to take action.
The latter is usually preferred.
This doesn’t mean you need to sell something in every post. You can ask the reader to subscribe to your newsletter. Or you can ask them to leave a comment.
How Long Should a Blog Post Be?
Let me start by saying that there’s no universal rule for how long a blog post should be.
Most people will tell you to let it be as long as it needs to be.
Now, with that said, I need to remind you that you’re in the fitness industry.
Long gone are the days when you could get away with short 500-word posts.
I’d even argue that 750-word posts won’t cut it either.
Unless you’re in a niche area of the fitness space, the minimum you should be shooting for is 1,500 words.
And even niche topics need to be at least 1,000 words.
If you’re writing a long form post like a how-to breakdown, then it’s going to start at 2,500 words.
Here’s the thing though: The post needs to be filled with value, not filler.
I’d rather you write 1,200 words of amazing content than 1,500 words of filler-packed content.
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