When it comes to creating website content for your fitness website, should you do it yourself or are there benefits of hiring a copywriter?
In most cases it’s more cost-efficient and less stressful to hire a professional.
Copywriters have the skills and experience necessary to produce high-quality content. This content will help your business rank higher in search engines, resulting in increased website traffic and potential sales.
In this blog post, I’ll take a closer look at the benefits of hiring a copywriter vs. doing it yourself.
Are You Ripping Yourself Off?
What’s your time really worth?
As a fitness business owner, let’s say that you charge $100 an hour for your time. This is called your Internal Hourly Rate.
You want to do the copywriting for your fitness website yourself, so you set out to learn. You find a course that takes about 20 hours to complete. You’re feeling pretty confident, and you jump into the first draft of the copywriting, which takes a total of 10 hours.
Then you get some feedback from your friends, clients, and other business owners. You have to go back and edit your work, which is another four hours. But you forgot to do your keyword research.
That wasn’t talked about in the course you took, so you jump on YouTube to find a crash course in SEO and keyword research. That’s another few hours, and you still haven’t jumped into the research or the edits.
If we go by your Internal Hourly Rate, you’ve just spent $3,700 and you STILL don’t have anything to show for it!
Don’t rip yourself off.
Benefits of Hiring a Copywriter for Your Fitness Business
A fitness copywriter who charges $200 an hour – double the example IHR – can have the project wrapped up and finished in a fraction of that time.
Hiring a copywriter is often more cost-effective than trying to do it yourself. Copywriters have the experience and skills necessary to create high-quality content, which means you won’t have to spend time editing or revising their work.
Copywriters know what they’re doing, and they can get the job done quickly and efficiently. That means you’re saving yourself and your business a lot of time and money.
You won’t have to spend days (or weeks) learning how to write for the web or trying to come up with topics that will attract attention – the copywriter will take care of all that for you.
Here are some other benefits of hiring a copywriter for your fitness website:
Copywriters Target Your Brand and Audience
When you hire a copywriter, you can target your brand and audience more effectively.
Copywriters understand the art of persuasion and know how to create content that speaks to your customers on a personal level.
They’ll also help you hone your message and make sure it’s consistent with your overall branding strategy.
When you hire a copywriter who also has firsthand experience in the fitness industry, you can rest assured that you’ll receive the content marketing and copywriting you need to rest a surge in interest and traffic.
They Write for Humans and Search Engines
Are you asking yourself, “Do I need to hire a SEO copywriter?”
Short answer: Absolutely.
Copywriters understand the importance of both humans and search engines when it comes to website content.
On one hand, the content and copywriting on your fitness website must be relevant to your target market, offer plenty of value, AND be easy to understand. Sure, you can throw out plenty of big fitness terms. But if the layperson can’t understand what you’re saying, they’ll click away, and you’ve just lost a potential sale and long-term customer.
On the other hand, your content also has to be search engine friendly. That means it is using the right keywords and questions. This is a delicate balance.
You don’t want to stuff your content with all of the keywords you think will rank on search engines like Google, because this will work against you.
Have you ever heard about keyword cannibalism? This is when a website uses too many conflicting keywords in their content, to the point where it becomes difficult for humans and SEO crawlers to read.
The result? Your page gets ranked even lower than before.
This is where a professional copywriter who has fitness industry experience comes in. They know how to write content that’s not only engaging and informative, but also SEO-friendly. Your website will rank higher in search engine results pages, resulting in more traffic and potential customers.
They Develop Your Content Marketing Strategy
Fitness copywriters can help you develop a content strategy that works for your business and helps you achieve your goals. This is called roadmapping.
The process of roadmapping involves you and the fitness writer sitting down and discussing your business, target market, pain points, and goals.
The fitness writer will then come up with a full game plan that details your next moves over the next quarter or two. This usually includes a full content calendar with topics, keywords, metadata, etc.
With your action plan in hand, you can opt to go at it alone or hire your fitness copywriter to take care of the content you need to reach your target audience.
Meanwhile, you can focus on your business, customers, and things you enjoy doing.
Copywriting isn’t Taught in a Weekend
Copywriting is a skill that takes years to perfect. The reality is that if you’re not a copywriter, it’s likely that your content won’t be as effective as it could be.
And for all the talk about how amazing the robot overlords are, the reality is that AI software falls short.
It’s prone to spitting out incorrect information, especially when it’s a specialized and niche topic. The content usually uses outdated lingo. Worst of all, I guarantee a plagiarism checker will flag it for something.
Stick with flesh and blood writers.
Copywriters know how to write for the web, use keywords strategically, and attract attention from your target market. They also understand how to create headlines that compel people to click through and read more.
More traffic could mean more sales, which is what you want, right?
Let’s chat about your business goals and how my copywriting services can help you reach those goals.