As a fitness business owner, there’s a good chance you’ve been told that you need a blog.
You already have a fitness website. Isn’t that good enough?
Not if you want to stay relevant, attract new customers, and increase sales.
Your blog is one of your best marketing tools and it’s technically free (unless you’re paying to host it outside of your website).
In the fitness industry, there are few opportunities to actively promote yourself without engaging in a pay-to-play method.
So take advantage of your fitness blog!
Here are some of the benefits of having a blog for your fitness business.
Benefits of Having a Blog for Your Business
A blog can help to establish you as an authority in the fitness industry, increase traffic to your website, and generate more sales, just to name a few benefits.
Let’s dive deeper into the benefits of having a blog for your business.
I’ll begin with the more obvious benefits then discuss the things you might not realize your blog is doing for your business.
Hello? Is Anyone There?
Has this ever happened to you?
You want to visit a business, so you head over to their website.
Problem is that the business website looks like it was created in 1999. There’s no blog, and no signs of life.
Naturally, this prompts you to wonder if it’s still open.
It seems absurdly basic, but by keeping your blog up to date with fresh content, you can show potential customers that you’re still open for business.
More importantly, you’ll show them you’re relevant and keeping up with the times.
Answer FAQ About Your Business
A blog is a great way to answer frequently asked questions (FAQs) about your fitness business.
You can also address commonly asked questions about your niche of the industry.
For example, if you own a gym, you can use your blog to answer FAQs such as the following:
- Does your gym offer special classes?
- What is a typical client experience in your gym?
- Who are your trainers certified with?
- What are the best exercises to lose weight?
- How often should I work out?
Another example for supplement companies. If you sell supplements, you can use your blog to answer the following FAQ:
- What is your philosophy when it comes to supplements (e.g., less is more vs. there’s a supplement for everything)?
- What are the best supplements for building muscle?
- Do fat burners actually work?
- Should I take a detox / cleansing supplement?
- How do I know if I’m taking the right amount of supplements?
Not sure what to write about in regard to frequently asked questions?
Aside from general questions about your business, you can get ideas from your customers.
Write down the most commonly asked questions from clients and then turn them into blog posts.
Plenty of Content
A blog provides you with an opportunity to promote plenty of content across numerous channels of influence including social media and YouTube.
Once you write a post, you can repurpose your blog content. Here some ideas for repurposing content:
- Social media posts
- Video scripts
- Lead magnet offers
- Podcast topic and script
Your blog is a great place to educate your readers on topics related to fitness, health, and wellness.
Aside from using your blog to answer frequently asked questions, you can also share expert tips from yourself and trainers.
Don’t forget to provide valuable resources for customers and readers.
Go Deep on a Topic
Continuing with the points above, a blog allows you to address a commonly asked question or pain point in a lot of detail.
You can go deep on a topic and provide value to your readers. This is something that you can’t do with social media posts or email newsletters.
Is there a question that almost every client asks you? Maybe this question has been in roaming the industry for decades.
You can write an in-depth blog about this question, addressing the most important points of the topic.
These posts are referred to as evergreen content, and they are extremely valuable for your blog for SEO (search engine optimization) and internal link opportunities.
Establish Yourself as an Authority
If you want to be successful in the fitness industry, you need to establish yourself as an expert.
A blog is a great way to do this!
When you blog, you are sharing your knowledge and expertise with the world.
Demonstrating that you know your stuff can help to build trust with potential customers and clients.
A blog is an excellent way to generate leads for your fitness business.
You can use your blog to capture email addresses from people who are interested in learning more and staying up to date with your posts.
You can add these email addresses to your marketing list and send them updates about your fitness business, new products or services, special offers, and more.
Create Networking Opportunities
Blogging can also provide you with new networking opportunities.
When you blog, you are putting yourself and your fitness business out there for the world to see.
This can lead to new connections with other fitness professionals, media outlets, and potential customers and clients.
You can also arrange an opportunity to guest blog on another fitness website.
Make Search Engines Happy
This is one of THE most important reasons you should have a blog for your fitness business.
In fact, many of the other benefits tie directly into this one.
When you blog, you should always focus on relevant target keywords.
Done properly, you get the attention of search engines and tell them to index and rank your website.
By constantly adding new keyword-optimized content to your website, you improve your ranking.
This means your business will get in front of more people who might need your product or service.
After you do your keyword research, you need to create a blog post title that grabs and holds the attention of the audience.
Check out my article on how to write a catchy blog post title for some tips.
Build Better Backlinks
If you’re not familiar with backlinks, they are simply links from other websites to your website.
When you post high-quality content and websites with a high domain authority link back to you, this will let search engines know that your website is a trustworthy resource.
The more high-quality backlinks you have, the higher your website will rank in search engines.
Continuing with the point above, a blog can help to increase traffic to your website.
A blog boosts web traffic to you site in two ways:
First and foremost, if your content is fresh and SEO-friendly, it’ll rank higher.
Second, if you’re publishing high-quality, original content that provides a ton of value, readers will keep coming back for more.
This all culminates in the reason you still have a business: sales.
Your fitness blog will establish you as an authority that customers can trust.
And people find your website thanks to the blog posts that are optimized for search engines.
Your blog can boost traffic to your site.
And the more traffic you have to your website, the better chance you have of generating sales.
Need a Copywriter for Your Fitness Business Blog?
You can sum up this entire post with one sentence:
A blog is pretty damn important for your business, especially if it’s based online.
With that said, there’s a lot that goes into writing a blog post.
If you need some fitness writing advice, check out my article on how to write an interested blog post.
And that might not be something you’re interested in doing.
If you need help creating content for your fitness business blog, I can help!
I have well over a decade of experience writing engaging, informative blog posts that will help increase traffic and sales for your fitness business.
Let’s chat about your fitness business and how I can help.