As a fitness business owner, you might be wondering, “Should my business have a blog?”

The answer: Only if you want to attract more prospects and increase sales.

No matter if you’re offering services like personal training or products like supplements, there are a ton of benefits to having a blog for your fitness business. A blog is a great way to connect with your current customers and create a relationship with them. It’s also a great way to show off your knowledge and expertise in your industry, pulling in more traffic from new potential customers.

Let’s take a closer look at why having a blog on your fitness website is so important for your business.


What is a Blog?

First things first: What is a blog? A blog is a part of your fitness website where you can post articles, videos, and images that are relevant to what you’re writing about. A blog should be related to your fitness business and your products or services.

For example, if you’re a gym owner, you would want to post content that discusses common questions from your members such as how to lose weight, how to gain muscle, and the best exercises to achieve a certain goal.


Why Do I Need a Blog for My Fitness Business?

Wondering what can a blog do for a business? There are numerous benefits to having a blog for your fitness website.

Improves Your Search Ranking

A blog helps to improve your SEO ranking. In short, this means more people – more potential customers – can find you when searching on Google, Brave, or another search engine.

When you post fresh content regularly, it tells search engines that your website is active and worth ranking higher in the search engine results pages.

Establishes Your Brand as an Authority

When written well, a blog provides valuable content for your customers. A blog helps to establish you as an expert in your field.

When you share your knowledge and insights with your readers, they will see you as an authority in the industry – which can lead to more sales.

Sure, you can use it to help them learn more about your products and services, and how they can benefit from using them. But your primary focus is providing value to your readers. Sales are secondary. The idea is to help your readers and in return, they will buy your product or service.

Helps You Connect with Customers

A blog is a great way to connect with your customers. You can share your thoughts and insights on industry news, trends, and products. Again, this helps to build trust and credibility with your readers.

Keeps Your Website Fresh

When you have a blog, you’re constantly adding new content to your website. This keeps your website fresh and interesting, which can help to keep visitors coming back for more.

Generates Leads and Sales Through Content Marketing

When you create valuable content for your blog, it can help to generate leads and sales through content marketing. Your readers will see the value in what you’re offering, and they may be more likely to do business with you.


Do Blogs Help Small Businesses?

Yes, blogs help small businesses by giving them a voice and a way to connect with their customers. Blogs also help small businesses to better understand their customers, what they want, and how they can best serve them.

Small businesses that blog have been shown to have higher customer retention rates and increased profits.

Blogs help small businesses by allowing them to talk directly with their customers. They can share valuable insights, tips and tricks, and other helpful information that will keep their readers coming back for more. This is what makes blogging such an effective marketing tactic: it’s a great way to attract new customers, generate leads, and build brand loyalty.

A man on his laptop computer searching,

When you post fresh content regularly, it tells search engines that your website is active and worth ranking higher in the search engine results pages.


Do I Need a Domain Name to Start a Blog?

No, you do not need a domain name to start a blog. You can start one for free on platforms like WordPress, Blogger, and Tumblr. With that said, I highly recommend researching and purchasing a domain name if you don’t already have one for your business.  


Which Types of Content Should You Post on Your Fitness Business Blog?

This is going to depend on which part of the fitness industry you’re in, and what your business is selling. Here are some category ideas that you can write about but this by no means an exhaustive list.

1. How-To Articles

These articles are extremely popular, especially if you can break down complicated fitness topics like how to stop lower back pain or how to change a diet for the best macronutrient ratio for weight loss.

2. Listicles

Listicles are articles that are formatted as a list, such as “The Top Ten Supplements for Athletes” or “Six Exercises for Toned Arms.” These articles are popular because they’re easy to read and provide a lot of information in a short amount of time.

3. Industry News and Trends

If it’s your job to stay up to date with fitness news, write about it! More importantly, if you are staying current with the latest health and fitness research AND you can break down what these studies are saying so the layperson will understand it, this is a gold mine.

Being able to talk complicated fitness topics without using the same complicated fitness terms is an essential skill. People always want to know what the latest health and fitness studies are saying, but typically don’t have the knowledge to read a study and understand it.

4. Interviews

Have access to some of the biggest names in fitness? Consider interviewing them and writing about it. If you record the interview, you can repurpose the content as a podcast, YouTube video, blog, and social media post.

5. Product or Service Reviews

Speaking of YouTube, you can use your fitness blog to feature both a video and copywriting to review fitness products, software, and services. This opens the door to affiliate marketing opportunities and passive income.

6. Opinion Pieces

I can’t recommend this one enough: If you’re a veteran within a specific niche of the fitness industry, you can write personal essays about your experience as a fitness business owner. This will help those who want to start their own business. This also gives you a chance to offer your own coaching services to others trying to break into the fitness space. Want even more ideas about categories and topics? Check out my post on fitness topics to write about.


How Often Should You Post New Content to Your Blog

I recommend posting new content at least once a week. If you can’t post that often, try to post at least twice a month.

The more content you have on your blog, the more opportunities you have to connect with your customers and improve your SEO ranking.


Quick Tips for Your Fitness Blog

How can you ensure that you’re writing high-quality content that will engage readers, keep them around, and help grow your business? There are a few things to keep in mind when creating content for your blog:

Make it Relevant

Your posts must be relevant to your target market. For example, you shouldn’t be writing about yoga if your clients are all interested in bodybuilding nutrition. Figure out what you’re selling and who is buying your products or services, then write to those people.

Discovering the pain points of your readers doesn’t have to be a chore. Most times, they’re tell you. Check out the comments on your page and go through your business email to see what clients are having trouble with.

Make it Valuable

Don’t just write content for the sake of writing content. Make sure that what you’re providing has value. No one wants a blog filled with lackluster articles about how to do squats correctly or how to do a proper deadlift, especially if your fitness website has nothing to do with those topics.

Figure out what your target market is having trouble with, and then provide them with the most value-driven content you can. Are you in a super competitive space in the fitness industry? Consider how you can put a new spin on a worn-out topic.

Don’t Forget About Keywords

If you want to climb the page ranking ladder, you must use keywords throughout your article. You can use Google Ads for free to figure out which keywords are best for your content.

There are paid services too like SEMRush, and they are worth every penny. At the same time, you don’t have to go overboard! Stuffing your content with keywords will only make it difficult to read and could get you penalized by Google.

Make it Pretty

Use images, infographics, and videos to break up the text and add interest. White space is a good thing! No one wants to feel like they’re reading a textbook.

Make it High Quality

Yes, you want your content to be engaging, informative, and easy-to-read, but above all, it must be well-written. If writing isn’t your strong suit (and you’d rather focus on business operations), consider hiring a professional fitness copywriter.


Get Professional Blog Posts for Your Fitness Business

Are you ready to start blogging for your fitness business, but you’re not interested in doing the writing? I can help you! I offer professional blog post writing services that will help you connect with your customers, improve your SEO ranking, and grow your business.

Contact me today and let’s chat about how I can help you take your content marketing to the next level.

Get my free guide on how to Improve Your Fitness Blog Posts

Enter your email below and I’ll send you a free action-based guide.