Do you struggle to oversee everything in your fitness business?
Are your hands on everything—from taxes to emails to marketing content —to make sure it’s all correct?
Hey, I get it. If you want something done right, you have to do it yourself . . . or so you think.
Here’s the problem: Eventually, the “I’ll take care of it all” attitude can lead to burnout. You blame the business for eating up all your time. Ultimately, you resent the thing you worked so hard to achieve.
I know because it happened to me. I learned the hard way that your fitness business should fulfill you, not stress you out.
If you’re heading down the path to burnout, try this quick, six-step exercise. It’ll help you quickly identify the things that energize you and drain you. Most importantly, you’ll learn how to do more of what you love.
Grab a pen and paper.
Using a laptop or tablet works too, but studies have shown that people who physically write down their intentions and goals are more likely to achieve them. Create two columns: “Energizes” and “Drains.”
1. Write Down the Things That Energize You
Think about the elements in your business that energize and excite you. These are the responsibilities you don’t need encouragement to do. The thought of these activities motivates you to do them.
In the Energizes column, write down everything you can think of that you enjoy doing in your fitness business.
2. Write Down the Things That Drain You
Now, think about those tasks in your fitness business that drain or bore you. These are the things that make you stressed and anxious.
In the Drains column, write down those duties that you dread doing.
3. What Percentage Is Taking up Your Time?
Look at your lists again and come up with a percentage to answer these two questions:
How much time am I spending on the items that drain me?
How much time am I spending on the things that energize me?
It’s important to be honest with yourself and admit what’s really happening in your daily schedule.
For me, I was dedicating 90% of my time to things that drained me. And I continued this for well over a year.
The result? I burned out.
I stopped enjoying my work. My motivation was frazzled. And, worst of all, these feelings leaked into my life outside of work.
If you’re feeling the same as I did, it’s time to change your approach.
4. Circle the Top 3 Things That Energize You and Drain You
Look over both lists again. Circle the top three items that energize you—the things you want to do more of every day.
Now, circle the top three tasks that drain you—the things you want to do less.
5. Outsource and Delegate
Outsource the things that drain you. Pay someone else to take care of the responsibilities that stress you out.
For example, I created a two-proofreader system. I outsource the second and third rounds of proofreading to expert editors. This alleviates the extra stress for me and ensures the client’s content is error-free and ready for publication.
6. Do What You Love
With the free time you’ve gained through outsourcing, schedule those activities you want to do more.
For example, with the time I saved from outsourcing, I can create more of my own marketing content. I also have more time to talk with clients to better understand their needs.
Getting the time back to do things you love in your fitness business is priceless.
Does Fitness Writing and Content Marketing Drain You?
Does the idea of writing a fitness blog post or an e-book stress you out? Do you want to build a successful blog, but fitness writing isn’t in your wheelhouse? I can help.
While you do more of the things that you love, I will do what energizes me: taking care of your fitness marketing content.
Contact me and let’s chat more about how I can help you.
