If you’re a personal trainer, it’s important to have a website.
Not only does a website give you a professional presence on the internet, but it also allows you to share your knowledge and expertise with potential and current clients.
It’s also a perfect way to increase sales and generate passive income.
In this blog post, I will discuss some of the reasons why personal trainers need a website, and I will provide tips on what makes a good personal trainer website.
Benefits of Having a Business Website as a Personal Trainer
There are plenty of benefits to having a business website as a personal trainer, not the least of which is more sales.
Here are the main reasons you need to have a personal training website.
1. Makes You Look More Professional
Personal trainers are entrepreneurs. And as a fitness business owner, you should have your own website to represent your business.
Having a website makes you look more credible and professional in the eyes of potential clients.
2. Showcases Your Expertise
A website is a great way to showcase your personal training services, bio, testimonials, photos, and fitness blog.
Continuing with the point above, by showcasing your expertise and the results you have helped clients achieve, you’ll only improve how you look to future prospective clients.
3. Establishes You as an Expert in Your Field
Your website can also be a great resource for potential and current clients.
It can provide helpful tips and advice on fitness, nutrition, and healthy living.
This will help to establish you as an expert in your field and give your clients the confidence to work with you.
4. Makes it Easier for Prospects and Clients
A fitness website can also provide helpful information for potential clients, such as pricing, scheduling, and location.
It provides a way for current clients to book appointments and track their progress online.
Most importantly, if a prospect has a question, the best way to reach you will be your website.
5. Gives You a Greater Reach
A website is a great way to allow potential clients to learn more about you and your services. Even if those prospects live halfway around the world.
An online presence with a fitness website gives you a greater reach, as your website can be accessed by people all over the world.
You never know who might be looking for personal training services online, so it’s important to have a website that represents your business well.
For example, if you’re interested in becoming a traveling personal trainer, a website is a non-negotiable.
6. Perfect Opportunity for Passive Income
The mistake a lot of personal trainers make is that they believe a website is only used as an online resume – a way to prove to people you’re certified and an expert in your field.
This is just one way to use your fitness website.
Aside from showcasing your expertise, you can also generate passive income with your website.
You can sell fitness e-books, online courses, and paid memberships to premium fitness articles.
You can create and sell workout plans.
If you have some connections with products you enjoy in the fitness industry such as supplements, you can create an affiliate marketing relationship with them and earn commission every time one of your readers buys their product.
Ad revenue is also an easy way to make passive income, but only if your website is getting decent traffic.
Finally, have you thought about online consultations? No personal training involved! You sit with a client or prospect for 30 to 60 minutes and run through a basic consultation.
After the consultation, you provide active feedback and offer your personal training services or one of the passive income-generating products mentioned above.
In other words, your fitness website is an excellent way to make you more money!
What Makes a Good Personal Trainer Website?
Now that you know the importance of having a website as a personal trainer, let’s discuss some tips on how to create an effective website.
Aesthetics are important when it comes to your business website. You want your site to look great and be easy for visitors to navigate.
No page should be overloaded with content.
From the copywriting to the images, whatever you have on the page should be high quality.
Make Sure People Can Find You
Continuing with the point above, your fitness copywriting needs to be both engaging and focused on SEO (search engine optimization).
That means you need to walk that fine line between writing so that you’re getting the attention of both your readers AND the search engine crawlers.
The same goes for the images you use. Make sure they are clear, relevant to your site, and properly tagged with alt tags (aka SEO tags).
Curious about hiring a copywriter vs. doing it yourself?
Well, that depends on your experience and comfort level with copywriting. If your expertise is in fitness and not writing, I’d recommend hiring a professional. It’ll save you a ton of time and money in the long run.
Have an Intake Form
You do not want prospects struggling to get in touch with you if they have questions, so another way for people to reach you is an intake form.
An intake form is a way for people to contact you directly. At the same time, an intake form acts as a pre-qualifier.
In other words, depending on your target market, you can build an intake form that weeds out people who aren’t serious about your products and services.
Consider Using a Professional Web Designer
My strong suit is writing but if you put me in charge of creating my own website, it would look like something from 1997.
As a personal trainer, you have clients to take care of, and that’s where your time is better spent.
Unless you are very comfortable with website design, I always recommend hiring a pro.
A good web designer will be able to help you create a site that is not only visually appealing, but also user friendly and effective in terms of marketing your personal training business.
Regularly Update Your Website
Once your website is up and running, you’ll want to make sure it’s regularly updated with new information in the form of blog posts, photos, and videos.
This will help to keep your site fresh and interesting for visitors.
More importantly, by having fresh content on your site, you’ll improve your search ranking, especially if you’re taking advantage of optimizing keywords for search engines.
Start a Fitness Blog
A fitness blog on your personal training website is going to accomplish two of the most important things I mentioned above:
First, assuming you’re using SEO keywords, it will improve your search ranking, helping new customers find you.
Second, it provides you with a chance to market your products and services. You can even places ads in your blog as another form of passive income.
Make sure your writing is clear, and the information is relevant to your target audience. The tone of your website and blog should reflect your personal training business.
Need Copywriting for Your Fitness Website?
Personal trainers need a website to demonstrate their expertise, allow new clients to find them, and increase their potential sales.
A fitness website also provides customers with products that can generate passive income for the trainer.
If you have a fitness website, but you’re not confident or interested in writing the copy, I can help.
Let’s chat about how I can create fitness content and copy for your website that will increase traffic and potential sales.